Work · Behavioral health · Boston & Massachusetts
Maritime Behavioral Health
The ad agency behind a growing Massachusetts behavioral-health network and the family of brands beneath it — from a flagship campaign with an NFL champion to the films that introduce each new facility.
Mayflower Recovery — facility promo featuring Ted Johnson, 3× Super Bowl champion
- Client
- Maritime Behavioral Health
- Sector
- Behavioral health
- Location
- North Shore, Boston · Massachusetts
- Brands
- Mayflower · Back Bay · Cambridge · Atlantic · Windward
- Our role
- Agency of record — strategy, creative & production
- Featuring
- Ted Johnson (3× Super Bowl champion) · Brian Welch (Korn)
The brief
Maritime Behavioral Health is the parent company behind a growing family of treatment and mental-health brands across Massachusetts. As they launch and expand, they need a creative partner who can position each brand, make the work, and help get the word out — fast.
The approach
We're their agency of record across the portfolio. For the flagship Mayflower Recovery campaign, we brought in three-time Super Bowl champion Ted Johnson to put a trusted, recognizable face on the brand. Across the rest of the network, we provide dependable, professional coverage — open-house films and facility walkthroughs that let each location speak for itself.
The result
Maritime keeps coming back, brand after brand — the mark of a real agency relationship. The Mayflower campaign in particular was a piece the client loved, and it helped them get the word out on social.
Across the network
Open-house films and a facility walkthrough for Maritime's locations across Massachusetts.
Start a project
Opening a location, or launching a brand?
We make the films that introduce it clearly — and we'll be there for the next one. Tell us what's coming up.