ATTENTIONCREATIVE

CAPABILITIES · 03 · VIDEO PRODUCTION

Commercial and brand film
production, end to end.

Our roots and our muscle. Commercials, brand films, branded series and social content, from script to final master, led by a director with an MFA in film directing and nearly twenty years behind the camera. Studios in Boston and West Palm Beach.

01 · The work

Films that hold a stadium, a stage and prime time.

Jupiter Medical CenterSix broadcast surgeon spots, aired during the NFL playoffs and the Oscars.Watch → Florida Power & Light"Walking the Line," a seven-episode branded reality series with FPL linemen.Watch → CambioA brand film for a European conference stage and the web.Watch → Back Bay Mental Health"The Strongest Play," a :30 stadium spot with Ted Johnson.Watch →
02 · What we make

Formats.

Advertising

Commercials

Broadcast, streaming and pre-roll spots, with cutdowns for every channel.

Brand

Brand films

The two minutes that explain who you are, for a conference stage, a homepage or a pitch.

Series

Branded series

Episodic content people choose to watch, like FPL's seven-episode safety series.

People

Physician and leader spots

Putting a real face on an institution, calm and confident on camera.

Places

Facility and open-house films

Let people walk through the door before they ever call.

Social

Social cutdowns

Vertical and square versions built into the shoot plan, not cropped after.

03 · Where we are

Boston and West Palm Beach.

We have studios in both markets and crew in both, so a Florida hospital and a Massachusetts network get the same senior team. More on our Boston and West Palm Beach work.

AI video productionHealthcare marketingWhat AI changes in commercial production
Questions

What people ask us.

Where do you shoot?

Anywhere the story is. We're based in Boston and West Palm Beach and regularly shoot across New England and Florida, and we travel for the right project.

What does a typical production include?

Concept and script, casting, locations, a senior crew led by our director and director of photography, and post-production (edit, color, sound and music), with :15, :30, :60 and social cutdowns from the same shoot.

Do you use AI in production?

Where it makes the work better or the schedule possible: set extensions, crowd fill, generated b-roll and visual effects, always over real footage and real people. See AI video production.

How long does a commercial take?

A single spot often runs a few weeks from approved script to delivery. A campaign of several spots is planned as one production so every film shares the same look.

Have a story that deserves
top billing?

Start a project

978-561-6868 · hello@attentioncreative.com · Boston · West Palm Beach