INDUSTRIES · HEALTHCARE & HOSPITALS
Healthcare advertising that puts
the doctor first.
We've made work for Jupiter Medical Center since 2019, including a six-film broadcast campaign that introduced its surgeons on the biggest stages television offers. Strategy, creative, film and web for hospitals, health systems and specialty practices.
Surgeons patients already knew by name.
Jupiter Medical Center wanted its community to know the surgeons behind the hospital, not just the institution. We made six :30 broadcast spots, one surgeon at a time across orthopedics, heart, pulmonology and urology. They ran during the NFL playoffs and the Academy Awards across Palm Beach County, and surgical leadership reported patients arriving already familiar with their surgeon.
From the broadcast spot to the patient's first visit.
Physician and service-line campaigns
Composed, cinematic spots that make a surgeon feel familiar before the first appointment. Built for broadcast, streaming and social from one shoot.
Patient education video
Pre-op and procedure films that answer the questions patients ask, and save clinical staff from answering them one at a time.
Hospital brand and positioning
What your hospital stands for in a crowded market, and how every service line says it the same way. See brand strategy.
Foundation and event films
Gala films and donor stories that let the people funding the hospital see what their support built.
Lobby screens and internal video
Displays, remembrances and orientation films made to the same standard as the public campaign.
Service-line landing pages
The page each ad sends people to, clear and fast, with the physician's film on it. See web design.
Built around clinical schedules.
One idea for the whole system
We find the line that makes every service line feel like the same hospital, then write each physician's spot inside it.
Prep before the doctor arrives
Locations scouted, lighting set and scripts approved, so each physician's time on set is short and focused.
Review built into the calendar
Communications, compliance and physician approval rounds are scheduled up front, so approvals don't cost you the air date.
Delivered to spec
Broadcast masters, streaming and social versions, and cutdowns delivered to your media partner's specs and deadlines.
Related.
What people ask us.
How much physician time does a shoot take?
Less than people expect. We script and plan around clinical schedules, prep every setup before the doctor arrives, and film each physician in a short, focused block. Most of the work happens before and after they're in the room.
Can you work with our legal, compliance and communications review?
Yes. We build review rounds into the schedule from the start, so approvals don't cost you the air date.
Do you work alongside our media agency or in-house team?
Often. We deliver finished creative to your specs and trafficking deadlines, whether your media is bought in-house or through an agency partner.
What does a service-line campaign include?
Usually a hero spot per physician or program, :15 and :60 cutdowns, social versions, and matching landing pages, all built around one idea so each service line feels like the same hospital.
Want patients to know
the doctor before the visit?
Start a project
978-561-6868 · hello@attentioncreative.com · Boston · West Palm Beach