ATTENTIONCREATIVE
Capabilities

One agency, from strategy to launch.

We're a full-service ad agency: we find the idea, make the creative and produce the work, with human thinking accelerated by AI. Every department is led by senior people, and every one of them is on this page with real work.

Strategy

Brand strategy & positioning

Before anything gets made, we find the idea: who the brand is, who it's for, and what it can say that no one else can. The positioning, messaging and creative thesis everything else is built on.

  • Positioning
  • Messaging
  • Naming
  • Brand voice
  • Audience strategy

For Maritime Behavioral Health we position a family of treatment and mental-health brands so each one speaks to its own audience. Pick a brand to see its position.

Brand strategy
Maritime Behavioral HealthOne network, a distinct position for each brand
Wilmington, MADetox & residential

Mayflower Recovery

A purpose-built detox facility with one job: world-class detox care, from the first night onward.

Campaigns

Campaign & advertising creative

Concepts built to move people, and the creative to run them everywhere your audience is. One idea, expressed across broadcast, print, arena and social, with the art direction and copy to carry it.

  • Campaign concepts
  • Advertising
  • Broadcast & digital
  • Print & out-of-home
  • Arena & stadium
  • Copy & art direction

A newspaper campaign in The Harvard Crimson for Cambridge Mental Health, and boards, dashers and a videoboard spot for Back Bay Mental Health at Boston College and Boston University.

Advertising campaigns
One idea, every surfacePrint, arena, stadium
Cambridge Mental Health half-page ad in The Harvard Crimson: The late nights. The pressure. The weight. Cambridge Mental Health half-page ad in The Harvard Crimson: Welcome back. We see you. Print · The Harvard Crimson
Back Bay Mental Health dasher board for Boston University Athletics Arena · BU Athletics
Stadium · BC Athletics · Ted Johnson
Film

Film & content production

Our roots and our muscle: cinematic brand films, commercials and social content, led end to end. Streaming-level craft, produced in-house from strategy through final master.

  • Brand films
  • Commercials
  • Social content
  • Direction
  • Cinematography
  • Post

Six surgeon spots for Jupiter Medical Center aired during the NFL playoffs and the Oscars. Each film plays right here.

Video production
On the reelBroadcast, stadium, conference stage

Jupiter Medical Center

Six broadcast surgeon spots.

Open case study

Back Bay Mental Health

A :30 stadium spot with Ted Johnson.

Open case study

Cambio

A brand film for a European conference stage.

Open case study
AI

AI-driven creative & production

An AI-accelerated pipeline for ideation, design, VFX and generated visuals, guided by senior taste. It's how we put the scale of a much larger shop on screen, fast, without the templated sameness AI makes on its own.

  • AI ideation
  • AI-generated visuals
  • AI VFX
  • Rapid iteration
  • Human direction

For Boston Vitality we blended live footage, AI and motion VFX into one hype film. The client ran it right away and ordered five more.

AI video production
What was shot, what was builtBack Bay × Boston College
Ted Johnson in Alumni Stadium, from The Strongest Play
Built in our AI pipelineThe crowd that fills the empty stands on his line.
Shot for realTed, one camera, natural light, under an hour on set.
  1. IdeaSenior people write the concept.
  2. DesignBoards and looks, explored fast.
  3. GenerateVisuals and environments built to the boards.
  4. CompositeVFX over real plates, never replacing them.
  5. FinishA human edit, grade and mix.
Web

Web design & development

Websites designed, written, built and hosted by the team that makes your campaigns, so the site finishes the ad's thought. Fast, video-first and built to be found.

  • Design
  • Copywriting
  • Development
  • SEO foundations
  • Hosting

The Maritime Behavioral Health network site, designed, written and built by us.

Web design
maritimebhm.com Visit the site
The Maritime Behavioral Health Management website, full page
Written with the adsOne voice from the spot to the page.
Video-firstFilms load fast and play clean.
Built to be foundSearch foundations from day one.
Hosted and cared forWe keep it fast and current.
Industries

Where we go deepest.

Behavioral health

Treatment centers, mental health programs and multi-brand networks. Agency of record for Maritime Behavioral Health and its family of brands.

Behavioral health marketing

Healthcare

Hospitals, health systems and specialty practices. Broadcast physician campaigns for Jupiter Medical Center.

Healthcare marketing

Not sure where to start?
Start with the goal.

Start a project

hello@attentioncreative.com · Boston · West Palm Beach