INSIGHTS · NOTES FROM THE WORK
Insights.
Notes from the work: advertising, film, AI and marketing for healthcare and behavioral-health brands. Written by the people who make it.
Advertising addiction treatment on Google and Meta: what actually changes the math
Certification is the gate, not the strategy. Here's what treatment centers should know before spending a dollar on paid search or social.
What AI actually changes in commercial production
Not the idea, not the performance, and not the taste. It changes the schedule, the scale and how many versions you get to see.
How to make mental health ads people don't scroll past
Lessons from a six-week newspaper flight in Cambridge and a season of stadium and arena boards in Boston.