INDUSTRIES · ENERGY & UTILITIES
Films for the people who keep
the lights on.
We've spent years making safety series, customer campaigns, clean-energy films and economic-development pieces for one of the largest electric utilities in the country. Strategy, creative, film and web for utilities, energy companies and the technology behind the grid.
Two films from the field.
Walking the Line is a seven-episode branded reality series that follows real line crews through real conditions, so safety protocol became something linemen actually wanted to watch. The utility rolled it out to train its entire workforce. EVolution is a customer campaign with one spot for each driver it needed to move: a family, a millennial, a baby boomer and a teenager.
The same craft, pointed at your hardest message.
Safety and training series
Episodic series and short films built around your own crews, so protocol lands with the field instead of being sat through.
Customer program campaigns
EV, solar, efficiency and new-service launches, written to the specific customers you need to move. See advertising campaigns.
Preparedness and restoration
Preparedness campaigns, restoration storytelling and the anniversary pieces that remind a region what you did together.
Economic development
Business-attraction films and company profiles that make the case for your service territory.
Recruiting and culture
Lineworker recruiting, employee spotlights and culture films for the jobs that are hardest to fill.
New technology and pilots
Program launches and startup partnerships explained so a board, a regulator and a customer all get it. See technology marketing.
Built around the crews and the review.
Start with the people
We talk to the crews, engineers and customer teams first, so the film sounds like the field and not like a memo.
Plan with your safety team
Shoots are scheduled around live work and planned with your safety lead, with the crew's job always coming first.
Review in the calendar
Legal, regulatory and communications rounds are set before production, so approvals don't cost you the launch.
Delivered everywhere
Training platforms, town halls, broadcast, social and your website, all cut from one production.
Related.
What people ask us.
Have you filmed around line crews and active job sites?
Yes. We've filmed line crews, substations and solar and wind sites, and we plan every shoot with your safety team so the crew's work always comes first.
Can you work within our regulatory, legal and communications review?
Yes. Review rounds are scheduled before production starts, so approvals don't cost you a launch date or a storm-season window.
Do you make training content as well as advertising?
Both. Safety series and training films for your workforce, and customer campaigns for programs like EV, solar and efficiency, often from the same shoot.
Can you explain new programs and technology to customers?
That's most of the job. We find the one line a customer needs to hear, then build the film, the ads and the landing page around it.
Have a message your crews
keep tuning out?
Start a project
978-561-6868 · hello@attentioncreative.com · Boston · West Palm Beach