ATTENTIONCREATIVE

ABOUT · THE AGENCY

Big-agency range.
Boutique control.

Attention Creative is a full-service ad agency for brands that have to earn attention. Strategy, campaigns, film, websites, copy and AI production, all under one senior creative lead, from the first idea to the final frame.

0years making advertising and film
0films, spots and videos produced
0disciplines under one creative lead
0studios: Boston and West Palm Beach

02 · Clients

Trusted where the stakes are real.

Fortune 500 companies, hospitals, behavioral health systems, campus partners and founders. Clients who hire us for one project tend to keep us for the next one.

Healthcare
  • Jupiter Medical CenterBroadcast physician series
  • Maritime Behavioral HealthAgency of record for its family of brands
  • Cambridge Mental HealthCampus advertising campaign
  • Boston VitalityHybrid live-action and AI film
Healthcare marketing →
Campus & sports
  • Boston College AthleticsGameday commercials and stadium LED
  • Boston University Athletics“Take a Hand” campaign
  • The Harvard CrimsonPrint, digital and sponsored editorial placements
See the work →
Energy & enterprise
  • Fortune 500 companiesCorporate, executive and brand film
  • One of the largest electric utilities in the countrySafety, EV and brand films
Energy & utility marketing →
Technology
  • CambioBrand film for a European conference stage
  • Venture-backed startupsLaunch films, brand and web
Technology marketing →

03 · How we work

Premium through control,
not spectacle.

Most companies don't need a bigger agency. They need a clearer idea, made beautifully, and a partner senior enough to find it with them. We're built small on purpose, around three convictions.

Senior only

The people you meet do the work

No layers and no handoff to a junior bench. The people in the room shape the strategy, make the creative and finish it.

Idea first

Strategy before execution

The best campaigns start with positioning and story. We're most useful at the very beginning, while the page is still blank.

Human + AI

Range without the overhead

A film-grade pipeline paired with an AI-accelerated workflow puts the range of a much larger agency on the table, faster and for far less.

04 · The credits

Who's behind the work.

Directed by Andrew Ray Founder & Creative Director

MFA in film directing and nearly twenty years leading creative for Fortune 500 brands, health systems and founders.

Produced by Gwenyth Ray Executive Producer

Nearly twenty years running production, from kickoff to delivery, on time and on budget.

StrategyBud FragaExecutive Communications
CinematographyJohnny HedgerDirector of Photography

With a vetted circle of senior specialists we bring in for the work, never to pad a roster.

Let's make something your team
will be proud to share.

Start a project

hello@attentioncreative.com · Boston · West Palm Beach