← The Work · HEALTHCARE · PALM BEACH COUNTY
Jupiter Medical Center
Six broadcast commercials that introduced Jupiter Medical Center's surgeons to Palm Beach County — and had patients arriving already knowing their doctor.
Dr. Noble · :30 broadcast spot — one of six films in the campaign
- Client
- Jupiter Medical Center
- Sector
- Healthcare
- Location
- Palm Beach County, FL
- Year
- Produced 2025 · Aired 2026
- Deliverables
- Six broadcast commercials
- Our role
- Concept · direction · film · post
- Broadcast
- NFL playoffs · The Oscars
The brief
Jupiter Medical Center wanted its community to know the surgeons behind the hospital — not just the institution. The goal was to build real familiarity and trust in individual physicians, on the largest stages broadcast television offers.
The approach
We created a six-film campaign, one surgeon at a time, and led it end to end — concept, creative direction, cinematography, and post. Each :30 spot was made to feel cinematic rather than clinical: composed, human, and confident. The films ran during the NFL playoffs and the Academy Awards across Palm Beach County and surrounding markets.
The result
The campaign aired to acclaim across the region. Jupiter's surgical leadership reported a real shift — patients arriving already familiar with their surgeon, and a rise in the volume of patients they were seeing.
More from the campaign
Five more of the six broadcast films — one surgeon at a time.
Six surgeons. One hospital.
Each spot introduces one surgeon or surgical team from a single service line: orthopedics, heart, pulmonology and urology among them. The hard part of a physician campaign is time. Surgeons have minutes, not days. So we plan every setup before the doctor walks in and get scripts approved in advance, and the time on set goes to performance.
We kept the look consistent across all six films, with the same framing, pace and end card, so the campaign reads as one hospital with many experts rather than six unrelated ads. Each spot ends on its own service-line web address, giving every film a clear next step.
Beyond the broadcast
Our relationship with Jupiter Medical Center goes back to 2019. Alongside the campaign we make event and foundation films, in-house displays and service-line creative for the hospital's marketing team.