CAPABILITIES · 04 · AI VIDEO PRODUCTION
AI speed.
Film-director judgment.
An AI-accelerated production pipeline guided by nearly twenty years of directing. We use it to put the scale of a much larger production on screen without the templated look AI makes on its own.
Under an hour on set. A full stadium on screen.
For Back Bay Mental Health's Boston College spot we had Ted Johnson in the stadium for well under an hour, in natural light, with no lighting package. The empty stands that fill with a cheering crowd on his "you're not alone" line were built in our AI pipeline over the real plates, without ever changing Ted, the camera or the light.
What the pipeline does.
Crowds, sets and locations
A full stadium, a city at dusk or a second location, without a second shoot day.
Visual effects
Overlays, transitions and effects written into the generation instead of composited on after.
Generated footage
Establishing shots and cutaways that match the look of the real footage.
Unusual canvases
Stadium ribbons, videoboards and vertical social, each built to exact pixel specs.
More options, sooner
Test a shot before the shoot day, and see three versions of an idea where you used to see one.
Custom music
Licensed tracks or custom AI-assisted music, with several options to choose from.
The rules we don't bend.
Real people speak for themselves
No synthetic testimonials, and no words put in anyone's mouth.
Start from real plates
AI extends the camera. It doesn't replace the shoot.
A director signs off every frame
Taste is the product. The tools are how we get there faster.
What people ask us.
Will it look like AI?
Not if it's directed. We start from real footage and real people and use AI for the parts a camera can't reach on your budget or schedule: a full stadium, a set extension, a shot that would take a second shoot day.
Do you generate fake people or testimonials?
No. Real people speak for themselves. We don't put words in anyone's mouth, and we don't invent customers.
What formats can you deliver?
Everything from broadcast masters to extra-wide stadium LED ribbons. Some generation tools cap out at a 21:9 frame, so we pick the tool to fit the delivery.
Is AI cheaper?
It shifts where the money goes. You spend less on extra shoot days, locations and crowds, and more on the craft of directing the output.
Want to see what your idea
looks like at full scale?
Start a project
978-561-6868 · hello@attentioncreative.com · Boston · West Palm Beach