← The Work · APPAREL · BRAND FILM
Oya Apparel
A 20-second promo that puts one apparel line through every extreme — two travelers crossing opposite worlds to meet in the middle, built with live action and AI-generated environments.
Oya Apparel · “Heroes” — :20 brand promo
- Client
- Oya Apparel
- Sector
- Apparel
- Year
- 2026
- Format
- :20 brand promo
- Our role
- Concept · direction · production · post
- Technique
- Live action + AI environments (Seedance)
The brief
Oya wanted to prove their apparel performs anywhere — snow, heat, wet, dry, cold. The ask was a single 20-second promo that made that range feel cinematic, not like a spec sheet.
The approach
We ideated a simple, striking device: two travelers walking toward each other through opposite extremes, meeting in the middle. We filmed both performers on a controlled shoot, then built the extreme environments around them with AI-generated backgrounds and VFX — compositing them into worlds that would have been impractical, or impossible, to shoot for real.
The result
The two-world concept came together without a visible seam — live-action performance fused into AI-built extremes. Oya signed off on the final cut enthusiastically; the promo is set to launch across their channels.
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